Tuku Ifi Leva aims to reduce the number of preventable deaths and disability caused
by tobacco use
About the campaign
Tuku Ifi Leva (Quit Smoking Now) highlights the dangers of tobacco use, provides support to people that want to quit, and advocates for stronger policies that restrict the sale, distribution and use of tobacco products in Tonga.
Tuku Ifi Leva is an initiative of the Tongan Ministry of Health with the support of the Tonga Health Promotion Foundation, the Australian Government and the World Health Organization.
Tuku Ifi Leva draws upon a combination of strategies that are known to be effective in reducing smoking rates.
Graphic Advertisements warning about the harms of secondhand smoke on children will be displayed on TV, radio, press, billboards, posters, bus stickers and social media throughout the 6-week campaign.
Tobacco Law Enforcement Officers and the Police will be enforcing smokefree areas and restrictions on the sale and advertising of tobacco.
The campaign will encourage an informed national discussion about the importance of strong policies to combat tobacco use in Tonga; including increasing taxes on tobacco, banning smoking in public places, restricting marketing by tobacco companies, and introducing plain packaging for cigarettes.